Every jeweler knows that a great piece doesn’t just happen. It takes the right people, the right process, and timing that clicks. At Chandra, we’ve built a system that brings all of that design, development, production, and marketing under one roof.

Here’s how a new design takes shape.

1. It Begins With an Idea

Every project starts with purpose. Sometimes it’s expanding a bestselling range. Sometimes it’s creating something new for an upcoming season and sometimes it’s refreshing a bestseller to match new trends. Our design team studies what’s moving in the market, what jewelers are asking for, what’s trending in styles and price points, and then builds concepts.

2. Designing the Blueprint

Once the concept is clear, the Corel team moves in.This is when proportions, dimensions, and stone layouts are mapped out. It’s not just about looks; it’s about ensuring the design can be produced efficiently and consistently. Because a design that looks great but can’t be manufactured smoothly isn’t a Chandra design.

3. From Visualization to CAD

The Corel file becomes the base for CAD modeling, where the design takes on depth and precision. Every curve, setting, and joint is detailed in 3D to make sure it not only looks right but also works right when cast and set. Since everything happens in-house, cross functional teams collaborate in real time. Feedback loops are quick, and decisions are made within hours, not days.

4. Sample and Review

Once the CAD is approved, the first sample comes to life. Casting, setting, and polishing all happen right here, no outsourcing, no delays. When it’s ready, a design review is scheduled. The goal isn’t just perfection; it’s repeatability. If a jeweler orders ten pieces, every single one should look and feel identical. The design has to stand the test of time.

5. Finishing the Details

Finishing is where the real difference shines. Our artisans choose the polish and texture that bring out the design’s intent: soft matte, high gloss, or something in between. Every edge, surface, and joint is checked until it feels effortless to wear and becomes effortless to sell.

6. Picture Presentation

Once the design is finalized, our marketing division steps in capturing photos, creating renders, and preparing ready-to-use assets for your catalogs and online listings.It means our customers receive not just a finished product but the visuals and content to present it promptly to their customers.

From start to finish, every design at Chandra follows one continuous path. Idea, creation, and completion, all under one roof. Corel and CAD designers, craftsmen, and marketers work in sync, making sure every piece is built smart, made right, and ready to sell.