From Idea to Showcase: How We Build Every Design
Every jeweler knows that a great piece doesn’t just happen. It takes the right people, the right process, and timing that clicks. At Chandra, we’ve built a system that brings a
Building Holiday Collections That Actually Sell Out
Every holiday season, jewelry stores across the U.S. face the same challenge: turning showcases into sellouts before the year wraps up. The difference between pieces that move and
This Holiday, Bloom with Eterna
Blooms that Last Beyond the Season The holidays are a season of stories. Families gather, friends reconnect, gifts are exchanged, and memories are made around small but meaningful
Rings vs. Chains vs. Bracelets: What’s Actually Moving in 2025
Every year, we see certain jewelry categories taking the lead. From the conversations we’re having with partners and the orders coming through, 2025 is shaping up with its own cl
Prong vs. Bezel vs. Channel: Which Setting Style Do Customers Desire The Most?
Prong, bezel, or channel? Your customers already have a favorite. Do you know which one? When customers walk into your store, they’re not just buying a diamond. They’re buying
Silkenne by CHANDRA: Jewelry that drapes like silk, shines seamlessly.
Jewelry, Reimagined Traditional bracelets and necklaces are beautiful, but often rigid. They sit where they’re placed, they tangle, they resist movement. Silkenne by CHANDRA chan
Why In-House CAD and Sampling Make All the Difference
In jewelry, speed isn’t just about being quick. It’s about being ready when your customer is ready without ever cutting corners on design or quality. That’s why, at Chandra,
5 Mistakes To Avoid When Launching a Custom Jewelry Line
Launching a custom jewelry line can set your store apart, but only if it’s done right. At Chandra Jewels, we’ve worked with retailers globally and noticed some common mistakes
From Approval to Delivery in 14 Days: How We Do It
In jewelry retail, speed can be the difference between winning a customer and losing them. Today’s buyers don’t just want unique pieces, they want them fast. For jewelrs, this
