The Best-Performing Categories of 2025

Blooms that Last Beyond the Season

2025 kept jewelers on their toes, with unexpected trends emerging throughout the year. Some styles, predicted to have modest sales, quickly became weekly reorder items. In contrast, supposed “safe bets” failed to move. Upon reviewing the year, a handful of categories not only exceeded expectations but also influenced what customers sought out, what jewelers restocked most frequently, and which designs dominated showcases during peak periods.

Here are some of the top trends of the year.

1. Mixed Fancy Shapes Became the Breakout Star

Shoppers kept reaching for the mixed-shape trays, oval with pear, marquise clusters, anything with contrast. The moment those pieces came out, the reaction was the same: a quick smile, a closer look, and a “let me try that.” It was the kind of instinctive pick-up that told jewelers the trend wasn’t hype… it was real demand.

These pieces appealed to brides-to-be as modern yet approachable styles. Fashion buyers favored them for their distinction from existing inventory. And a little birdie said this trend is here to stay.

2. Statement Studs Took Center Stage

Solitaire Studs were supposed to be steady players. Instead, they became the go-to choice for shoppers seeking everyday pieces. Larger silhouettes, halos, and fancy-shape clusters kept the stud trays busy.

3. Custom Name & Date Jewelry Surprised Everyone

One pattern stood out all year: customers paused at the personalization trays. Whether it was names, initials, birthdays, or numbers, the pieces sparked instant conversations. Jewelers who could show samples or offer simple customization tools noticed something consistent: these orders wrapped up faster than most fashion sales.

It wasn’t about the complexity; it was about the sentiment. Shoppers walked in looking for a “small gift” and walked out with something meaningful.

4. Modern Classics Stayed Strong, Especially in Bridal

Couples didn’t drift far from familiar designs, but they did look for details that made their ring feel personal. Solitaires with hidden halos, slim pavé shanks, elongated ovals, and cushion cuts kept jewelers busy through engagement season.

5. Affordable Luxe: Lab-Grown Expanded Further

Showcases featuring lab-grown options remained active throughout the year. Bigger stones, bridal sets, and fashion pieces attracted customers, especially younger shoppers who were comparing sizes and budgets. Jewelers offering clean, well-curated lab-grown assortments experienced consistent sales growth without requiring heavy promotional efforts.

2025 made one thing clear: customers chose pieces that felt personal, looked substantial, and offered real value. For jewelers planning 2026 assortments, these categories didn’t just perform; they proved where attention is moving next.