Holiday Bestsellers: The Designs Jewelers Are Reordering – Part 1

A retailer in Florida restocks her case every Thursday.
By Saturday evening, one tray of tennis bracelets is almost empty again.
Another jeweler in Texas calls to double his next order of stackable rings, increasing the quantity to twice what it was last time.

Across the U.S., there’s a familiar pattern: the same designs continue to sell, and the same SKUs are consistently reordered.
This season, the winners are a perfect mix of wearability, visual impact, and reliable profit.
Here’s what’s moving and why.

1. Diamond Studs and Tennis Bracelets: The Reliable Workhorses

Walk into any showroom right now, and the first thing you’ll hear from a customer is: “Do you have more studs?”
According to 2025-26 trend reports, diamond studs, hoop earrings, and tennis bracelets remain the strongest repeat sellers. Jewelers say shoppers call them “everyday diamonds,” timeless pieces that feel like smart indulgences.
Single line bracelets, especially flexible and no-gap versions, are leading reorder charts. They’re light, fluid, and fit seamlessly with casual and formal wear alike.

Why jewelers love them:

• Simple to sell, simple to size
• Classic silhouettes that photograph well for online promotion
• Giftable at nearly every price tier

At Chandra Jewels, we’ve seen repeat orders on oval and emerald tennis bracelets, as well as our Silkenne Collection’s flexible, Endless Shine, a small innovation that makes a big sales difference by offering a sleek, seamless fit that appeals to a wide range of customers.

2. Stackable Rings: Small Bands, Big Business

One customer tries a pavé band.
Then adds a bezel ring.
Then asks, “Can I see how the three look together?”

That’s the moment most jewelers know this is a multi-ring sale in motion.

Stackable rings are proving to be one of the most profitable holiday categories this year. Jewelers report that slim pavé, bezel, and mixed-shape designs are turning casual browsers into bundle buyers.

Why they’re reordering:

• Each set lifts average order value
• Mix-and-match displays invite customers to experiment
• Smaller rings mean easier inventory and faster turnover

Stores that display stacks in three hero rings surrounded by two simpler accents are seeing sell-through rates 25–30% higher than individual ring showcases.

3. Personalized Pendants: The Emotional Bestseller

Personal pieces always find their moment during gifting season.
And this year, they never really left.
From diamond initials to date pendants, jewelers are reordering sentimental designs that customers can layer or personalize.
Industry holiday reports called charms the “comeback category.” Customers are buying multiple at once, creating mix-and-match stories across chains and bracelets.

What drives repeat orders:

• Emotional value → gifting
• Customize, and upsell
• Affordable entry point for new buyers

Jewelers are doubling orders on initial jewelry the fastest movers every holiday season with turnaround speed being the deciding factor.

Stay tuned for Part 2 in our next blog!