What Makes Diamond Bracelets Sell Instead of Sit?
Some flexible bracelets get picked up again and again, others never leave the tray. The differe
Bridal Favorites We’re Going to See More of in 2026
Brides coming in next year have a clearer vision of what they want. They’ve done their homewo
The Best-Performing Categories of 2025
Blooms that Last Beyond the Season 2025 kept jewelers on their toes, with unexpected trends eme
Personalization That Performs: Why Name Plates & Date Jewelry Helps Jewelers Sell More
Shoppers today want jewelry that feels personal, not generic. And nothing connects faster than
The Art of Jewelry Displays
Why does the same piece look average in one tray and irresistible in another? Because jewelry d
Holiday Bestsellers: The Designs Jewelers Are Reordering – Part 2
4. Men’s Rings and Bracelets: Quiet Confidence Sells It’s not loud, it’s not flashy but i
Holiday Bestsellers: The Designs Jewelers Are Reordering – Part 1
A retailer in Florida restocks her case every Thursday.By Saturday evening, one tray of tennis
Bundling Jewelry: Why Sets and Stacks Boost Average Order Value
A customer pauses at your bracelet display.She tries a slim gold bangle, then pairs it with a p
From Idea to Showcase: How We Build Every Design
Every jeweler knows that a great piece doesn’t just happen. It takes the right people, the ri
Building Holiday Collections That Actually Sell Out
Every holiday season, jewelry stores across the U.S. face the same challenge: turning showcases
This Holiday, Bloom with Eterna
Blooms that Last Beyond the Season The holidays are a season of stories. Families gather, frien
Rings vs. Chains vs. Bracelets: What’s Actually Moving in 2025
Every year, we see certain jewelry categories taking the lead. From the conversations we’re h
Prong vs. Bezel vs. Channel: Which Setting Style Do Customers Desire The Most?
Prong, bezel, or channel? Your customers already have a favorite. Do you know which one? When c
Silkenne by CHANDRA: Jewelry that drapes like silk, shines seamlessly.
Jewelry, Reimagined Traditional bracelets and necklaces are beautiful, but often rigid. They si
Why In-House CAD and Sampling Make All the Difference
In jewelry, speed isn’t just about being quick. It’s about being ready when your customer i
5 Mistakes To Avoid When Launching a Custom Jewelry Line
Launching a custom jewelry line can set your store apart, but only if it’s done right. At Cha
From Approval to Delivery in 14 Days: How We Do It
In jewelry retail, speed can be the difference between winning a customer and losing them. Toda
When your customers ask for custom jewelry, go ahead and say yes! CHANDRA has you covered.
When your customers ask for custom jewelry, you know, saying “no” risks losing the sale. Bu
In 2025, owning a custom jewelry line isn’t about luxury – it’s about relevance.
Customers today are drawn to exclusivity, identity, and storytelling. They are looking for jewe
Are your Hip-Hop diamond Jewelry sales being held back by basic images and a lack of social media content?
In 2025, the visual experience is the new storefront, especially for diamond jewelry retailers
What Makes Diamond Bracelets Sell Instead of Sit?
Some flexible bracelets get picked up again and again, others never leave the tray. The difference starts long before the piece reaches your counter. A bracelet reveals what it’s
Bridal Favorites We’re Going to See More of in 2026
Brides coming in next year have a clearer vision of what they want. They’ve done their homework, saved references, and are looking for pieces that feel special the moment they tr
The Best-Performing Categories of 2025
Blooms that Last Beyond the Season 2025 kept jewelers on their toes, with unexpected trends emerging throughout the year. Some styles, predicted to have modest sales, quickly becam
Personalization That Performs: Why Name Plates & Date Jewelry Helps Jewelers Sell More
Shoppers today want jewelry that feels personal, not generic. And nothing connects faster than names and dates. They’re emotional, meaningful, and deeply tied to memories. Why
The Art of Jewelry Displays
Why does the same piece look average in one tray and irresistible in another? Because jewelry doesn’t just need to be shown it needs to be staged. The right colors, categories, p
Holiday Bestsellers: The Designs Jewelers Are Reordering – Part 2
4. Men’s Rings and Bracelets: Quiet Confidence Sells It’s not loud, it’s not flashy but it’s moving.Men’s jewelry is steadily growing in reorder volume, with matte finish
Holiday Bestsellers: The Designs Jewelers Are Reordering – Part 1
A retailer in Florida restocks her case every Thursday.By Saturday evening, one tray of tennis bracelets is almost empty again.Another jeweler in Texas calls to double his next ord
Bundling Jewelry: Why Sets and Stacks Boost Average Order Value
A customer pauses at your bracelet display.She tries a slim gold bangle, then pairs it with a pavé line bracelet. The contrast is perfect -refined, balanced, effortless. That’s
From Idea to Showcase: How We Build Every Design
Every jeweler knows that a great piece doesn’t just happen. It takes the right people, the right process, and timing that clicks. At Chandra, we’ve built a system that brings a