Bundling Jewelry: Why Sets and Stacks Boost Average Order Value
A customer pauses at your bracelet display.She tries a slim gold bangle, then pairs it with a pavé line bracelet. The contrast is perfect -refined, balanced, effortless. That’s
From Idea to Showcase: How We Build Every Design
Every jeweler knows that a great piece doesn’t just happen. It takes the right people, the right process, and timing that clicks. At Chandra, we’ve built a system that brings a
Building Holiday Collections That Actually Sell Out
Every holiday season, jewelry stores across the U.S. face the same challenge: turning showcases into sellouts before the year wraps up. The difference between pieces that move and
This Holiday, Bloom with Eterna
Blooms that Last Beyond the Season The holidays are a season of stories. Families gather, friends reconnect, gifts are exchanged, and memories are made around small but meaningful
Rings vs. Chains vs. Bracelets: What’s Actually Moving in 2025
Every year, we see certain jewelry categories taking the lead. From the conversations we’re having with partners and the orders coming through, 2025 is shaping up with its own cl